Jim McKeen and Heather Smith have prepared four videos of interviews with Senior IT Executives to complement Edition 5.0 of the their textbook IT Strategy and Innovation. These videos are available on the instructor resources page for the book. Check out the video below on "Personalization with IT" at Loblaw Supermarkets, Canada's largest private employer.
David Markwell presents the Loblaw mission statement guiding IT initiatives, a concise history of Loblaw's experience doing personalization with IT, and three outstanding lessons learned (see below). We think the lessons learned are exceptional. To view them you can skip directly to 17:40 in the video.
Lesson 1: Don't add complexity as a tradeoff for value
Lesson 2: Don't be creepy
Lesson 3: Assure that you have informed customer consent and treat customer data with respect
To obtain access to all of the videos, contact Barbara Mines in Customer Support.
Jim McKeen and Heather Smith have been conducting focus groups and interviews with Senior IT Executives for decades. The executives' insights and concerns have formed the basis of their textbook IT Strategy and Innovation. Edition 5.0 incorporates many new ideas reflecting the latest in the co-evolution of IT and business. click here to learn more.
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