Social Analytics: Network and Text Methods with NodeXL and R
by Shaila Miranda
Abby Golub, Interviewer and Social Media Coordinator at Prospect Press
Summary: Shaila Miranda on Social Analytics
Miranda discusses the value of data analytics for businesses and students, especially social analytics. She shares pedagogical tools to engage students. Her book helps students overcome challenges such as fear of technology. Students discover business insights from unstructured data, including social media and other digital media. This video also includes behind-the-scenes stories about the development of the book and ends with a positive message about being a woman in Information Systems.